Fakta

Lærested:
Handelshøyskolen BI
Sted:
Campus Oslo
Studietype:
Master, 2 år
Studieform: Undervisning ved lærestedet
Studietempo: Heltid
Oppstart: Høst
Studiepoeng:
120
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Informasjon oppdatert

6. mars 2024.

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Om studiet

Become a well-prepared leader in marketing in the modern economy. Learn how to understand the consumer's psychology and behaviour, market research, statistical methods, and how to build strong brands.

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.

The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.

Studiets oppbygging

CUSTOMISE YOUR DEGREE

As a master student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.


Read more about your opportunities

Opptakskrav

Opptaksinformasjon

Priority application deadline for Master of Science: 1 March
After 1 March, applications are accepted on a rolling basis.

Karrieremuligheter

A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions our former students have obtained:

  • Head of Integrated Communication, Mercedes-Benz
  • Category Trade Manager, Mondelez International
  • Brand Manager, Stabburet
  • Marketing Coordinator, Silicon Laboratories
  • Market Analyst, Verdens Gang AS (VG)
  • Project Manager, Microsoft Norway