Fakta
Informasjon oppdatert
28. oktober 2025.
Om studiet
Become a well-prepared leader in marketing in the modern economy. Learn how to understand the consumer's psychology and behaviour, market research, statistical methods, and how to build strong brands.
Our MSc in Strategic Marketing Management educates data-driven customer-oriented leaders, able to analyse data, understand customers and make value-creating decisions about digital marketing, innovation, pricing, relationships and sustainable business strategies for market growth.
Teaching is research-based and practical: you will learn to use quantitative and qualitative methods, analyse real cases, and design and evaluate marketing strategies. You will also learn to consider stakeholder interests, ethics, sustainability and privacy when making marketing decisions.
You will acquire:
- an in-depth understanding and knowledge of the major topics within the field of marketing, such as customer experience, innovation, pricing, relationship management and performance marketing
- a good understanding of how marketing contributes to value creation
- thorough familiarity with digital marketing
- the ability to critically assess and analyse marketing-related problems and provide data-driven recommendations or decisions
- be able to design, execute, and evaluate cohesive marketing campaigns across multiple channels, utilising various tools to optimise performance and achieve organisational goals
- shape pricing and innovation strategies that support growth and profitability
- consider stakeholder interests, ethics and sustainability in marketing decisions
Studiets oppbygging
CUSTOMISE YOUR DEGREE
As a master student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.
Opptaksinformasjon
Priority application deadline for Master of Science: 1 March
After 1 March, applications are accepted on a rolling basis.
Karrieremuligheter
A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions our former students have obtained:
- Head of Integrated Communication, Mercedes-Benz
- Category Trade Manager, Mondelez International
- Brand Manager, Stabburet
- Marketing Coordinator, Silicon Laboratories
- Market Analyst, Verdens Gang AS (VG)
- Project Manager, Microsoft Norway