Fakta
Informasjon oppdatert
19. februar 2025.
Om studiet
This course teaches you how to understand and employ analytics to make smarter and more effective marketing decisions. You will learn how analytics can affect your business strategy.
What you will learn:
- Understanding and segmenting customers and markets, identifying future high value customers.
- Developing and measuring effectiveness of loyalty programmes, marketing campaigns, multiple-channels and social media investments.
- Exploring you brand positioning against competition and evaluating how to optimally allocate resources.
In this course you learn how to increase the effectiveness of marketing decisions. We use an “Explain-Show-Do-Practice” approach to teaching that encompasses explanations in the lectures followed by a combination of class discussion, case study analysis and practical hands-on exercises in Excel.
We do not go deeply into the statistics and mathematics behind the methods and tools, but rather provide you with an understanding of how to leverage data and run simple analytic models.
Undervisningsopplegg
This course is conducted through a combination of campus and online learning process. The campus module will consists of three modules of two days each over the course of one semester. All modules takes place on campus in Oslo. The online module will combine online content, videos and exercises to support the learning, both individually and in groups.
Opptaksinformasjon
- You are at least 25 years old
- You have completed a bachelor's degree
- You have four years of full-time work experience (three years if you already have a master's degree)
Students without a completed bachelor's degree can, in some cases, be admitted based on prior learning and work experience.