Fakta
Informasjon oppdatert
28. oktober 2025.
Om studiet
Study how digital technologies impact organisations and society, and how organisations navigate and transform the functions and roles of communication to adapt to the increasingly complex digital corporate landscape.
What will you learn?
Business communication is about building relationships and achieving results, both within and outside the organisation, while staying true to strategy and values. This programme combines foundational communication theory with digital platforms and AI, data management perspectives, and practical data skills (finding, analysing, and communicating insight). You will study recent theory, work on class projects that utilise quantitative, qualitative, and GenAI-based methods, and discuss real-world cases with corporate guest speakers. The focus on digital communication equips you to create business opportunities that drive media, social and organisational change, and to use intelligent technology responsibly.
You will learn to:
- design communication for internal and external stakeholders, aligned with strategy, values, reputation and compliance (including stakeholder engagement and issues/crisis response)
- use mixed methods, interviews, text/social data, surveys, analytics and experiments, for insight, measurement and continuous improvement
- plan and run digital platforms and channel operations from planning to publishing, understanding how people and technology interact
- conduct and present applied research and use responsible AI (ethics, privacy, transparency) for trustworthy communication
- navigate sensitive and polarised debates and translate complex findings into clear decisions and actions
Studiets oppbygging
Customise your degree
As a master's student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, while at the same time as you are building relevant competence and gaining an advantage in the job market by tailoring your degree.
Read more about your opportunities
Opptaksinformasjon
Priority application deadline for Master of Science: 1 March
After 1 March, applications are accepted on a rolling basis.
Karrieremuligheter
Platforms and AI change fast, expectations for transparency and compliance keep rising, and public debate is often polarised. As a graduate, you’ll adapt to different contexts, protect and build corporate reputation, work with diverse stakeholders, and turn facts and data into clear messages and action.
Examples of areas you can work in:
- Communication strategy & reputation – address stakeholder engagement, issues/crisis response.
- Digital channels & content operations – plan and optimise digital campaigns.
- Internal communication & change – advise on intercultural communication, sustainability or innovation strategies.
- Analytics & insight – plan the measurements (define KPIs, methods and tools), experimentation, and social listening (monitoring/analysing open conversations).