Campus Oslo
Master, 2 år
Studieform: Undervisning ved lærestedet
Studietempo: Heltid
Oppstart: Høst

Informasjon oppdatert

19. april 2023.

Om studiet

Earn two individual master degrees in Marketing while studying at BI in Oslo for one year, followed by one year at Luiss University in Rome.

Do you want to be prepared for the international job market? Our joint programme is taught in two different locations to provide a unique multicultural experience, and you will benefit from the knowledge, perspectives and research-based training shared by two internationally acclaimed business schools. The programme also provides you with a unique opportunity to study marketing from a strategic perspective, while at the same time specialising in the analytics and metrics areas of the field. It covers all major topics within the field of marketing, from statistical methods to digitalisation and how culture influences consumer behaviour. The first year of the programme will be located in the urban and modern city of Oslo. For the second year, you and your classmates will complete your studies in the historical and cultural city of Rome. 

The nature and curricula of the BI-Luiss joint programme will also teach you to appreciate and benefit from the cultural differences you will meet in an increasingly international workplace. You will be able to evaluate decisions in light of conflicting interests and consider different stakeholders’ influence on the organisation. Your combination of expertise in marketing and the ability to work in diverse environments will be highly sought after. Your skills will be relevant for a wide range of positions in marketing-oriented organisations focused on building and delivering value to customers. 


Located in the eternal city of Rome, Luiss is an international university specialising in the fields of social sciences, providing a diverse learning environment based on entrepreneurship, responsibility, and sustainability. Since its founding, Luiss has developed privileged relationships with the business community, government institutions and civil society.
The Luiss educational model combines academic rigour with practical relevance. Its main features are:

  • Research: Luiss faculty members are experts in their fields, and actively engaged in their research communities as well as in the professional and management communities.
  • Experience-based: Luiss relies upon a highly selected pool of top executives, chartered consultants and diplomats to discuss topics in class.
  • Problem-driven: Luiss programmes require students to engage in projects and research, in which they are expected to develop solutions to real-world problems.

Read more about Luiss

Studiets oppbygging


As a master's student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life while building relevant competence and gaining an advantage in the job market by tailoring your degree.


The BI–Luiss Joint Masters in Marketing is a two-year, 120-ECTS-credit programme. You will spend the first year at BI Norwegian Business School in Oslo and the second year at Luiss University in Rome.

Two degrees

Candidates who successfully complete the programme will obtain the following two degrees upon graduation:

  • Master of Science in Strategic Marketing Management from BI

  • Master’s Degree in Marketing from Luiss


Priority application deadline: 1 March
After 1 March, applications are accepted on a rolling basis.


This joint master's programme in Marketing will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education, from an international perspective. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions you can aspire to have after graduating from the programme:

  • Brand Manager
  • Market Analyst
  • Social Media Manager
  • Digital Marketing Director
  • Communications Specialist
  • International Marketing Manager
  • Media Buyer


You will spend the first year at BI Norwegian Business School in Oslo and the second year at Luiss University in Rome.

Alle utdanninger innen