Master, 2 år
Studieform: Undervisning ved lærestedet
Studietempo: Heltid

Informasjon oppdatert

6. mars 2024.

Om studiet

Innovating, building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations.

The Marketing and Brand Management master's programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics.


Studiets oppbygging

Key areas covered in the master's programme are consumer and competitor analysis, marketing research, brand strategy and marketing mix decisions (marketing communication, pricing, distribution and product development).

The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:

  • How to adapt products, communication and distribution systems to customer needs - and behaviour?
  • How to position a brand effectively in a competitive market?



Lectures, guest lectures, project work in groups, business cases and assignments.



  1. Bachelor’s degree: 90 ECTS must be within economics and business administration. Your GPA should correspond approximately to a B on the ECTS grading scale.
  2. GMAT or GRE
  3. English language requirement
  4. Curriculum vitae (résumé)
  5. Documentation of financial ability: All citizens outside the EU/EEA-area and Switzerland must document financial ability.
  6. Documentation of identity
  7. Online video and written assessment

For more information about the admission requirements, please visit www.nhh.no.


You need to log in to NHH's page in the Norwegian application portal, SøknadsWeb to apply. The application portal opens 1 November every year. Visit NHH's website for more information about the admission process.


Upon completion of the MBM major, the candidates:



K1: have developed solid competence in empirical methods and ethics relevant for marketing and brand management decisions

K2: have an in-depth, up-to-date knowledge of relevant theories and empirics within the marketing and brand management domain

K3: have professional insight at a high international level within the marketing and brand management domain



S1: be capable of updating themselves and applying new knowledge within marketing, brand management and related fields throughout their career

S2: have developed good analytical skills relevant for marketing and brand management decisions

S3: have learned to work independently with advanced marketing and brand management problems, as well as related problems at a company and/or society level



G1: be able to communicate with both specialists and non-specialists about marketing and brand management issues

G2: have acquired a knowledge of and the ability to reflect upon and take into consideration ethical and social responsibility issues related to marketing and brand management phenomena

G3: be able to contribute to innovation and entrepreneurship within the marketing and brand management field, as well as for the company or society as a whole

Videre studier

If you have a desire to learn more, to explore new ideas, enjoy innovating and wish to develop intriguing insights in the field of economics and business administration after completing your master's degree, pursuing a PhD at NHH may be your next journey!

As a PhD research scholar you will be a member of our faculty. You will be working closely with leading professors in your field, who have a significant impact on government policies, business practice and academic thought. You will be included in a thriving intellectual community, which enjoys a close collaboration with leading business schools worldwide.

The purpose of our three (or four) year, fully funded programme, is to give the scholar a deepened and broadened theoretical and methodological knowledge, alongside the experience of producing a substantial piece of original scientific work. The conferral of the PhD in economics and business administration signifies expertise in a major field of study.

The majority of our PhD graduates develop an academic career, but an increasing number take on leading positions in management, consultancy or in larger organisations.


The programme will suit students who want to work in management consulting firms, larger organizations or governmental agencies. It will also appeal to those who foresee a career in the marketing department of private companies or organizations, including positions such as product manager, brand manager, marketing analytic or head of marketing. Finally, the programme is highly relevant for any kind of entrepreneurial activity.


As an NHH student you have excellent opportunities to gain valuable international experience during your studies through exchange programmes, the CEMS Master's in International Management (MIM) joint degree, the Double Degree programme and summer courses.

NHH currently participates in exchange and study abroad agreements with 170 universities and business schools in more than 50 countries.


MSc in Economics and Business Administration - major in Marketing and Brand Management

Alle utdanninger innen